Consumer Confusion in the German DSL Market.
Neigenfind, Simone (2006) Consumer Confusion in the German DSL Market. [Dissertation (University of Nottingham only)] (Unpublished)
As a result of the ever increasing amounts of information consumers can access for a proliferating product variety as well as shorter product-life-cycles, especially in terms of technology-based goods and services, the notion of consumer confusion is becoming increasingly important in todays highly competitive marketplace.
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