Corporate Entrepreneurship, Core Competence and New Business Creation in the Alcoholic Beverage Industry

Kerrigan, Edward John (2006) Corporate Entrepreneurship, Core Competence and New Business Creation in the Alcoholic Beverage Industry. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This dissertation investigates corporate entrepreneurship and core competence in the alcoholic beverage industry by focusing on the new product development (NPD) processes involved and aims to develop a theory that corporate entrepreneurship in this particular industry is especially relevant for political, demographic and competitive reasons. Based on a case study analysis of the NPD processes of four of the major drinks companies our understanding of how new products are developed is enhanced as well as the part played by the NPD process in leveraging the core competence of the firm. A secondary hypothesis is developed aimed at categorising the type of corporate entrepreneurship exhibited by the four cases and the type of NPD process best suited to each type of corporate entrepreneurship. Most importantly the case study analysis is complimented by the feedback of four major retailers in the UK on how such NPD processes might be improved and on how new products can achieve success quickly in the trade.

This dissertation is organised into five chapters plus two appendices. The introduction sets out the key questions regarding the NPD process we are addressing, the theory behind the work as well as the structure, aims and intended contributions of the study. The comprehensive literature review of chapter 2 focuses on related research on corporate entrepreneurship, core competence and NPD as a backdrop to the case studies and retailer feedback in Appendix 1. The methodology used to achieve the aims of the study is outlined in chapter 3. Chapter 4 analyses the results of the case studies in relation to the literature review and discusses the role played by the NPD process in relation to core competence and corporate entrepreneurship as well the type of process best suited to each type of corporate entrepreneurship. There is also a discussion to what extent the practices of the key players support the theory behind the study. The conclusion summarises the key findings of the study and a number of recommendations to suppliers on how to improve the NPD process based on the interviews with retailers are made. In addition the conclusion addresses the limitations of the study, the contribution to current research and suggests areas for future research.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 30 Nov 2006
Last Modified: 28 Sep 2016 03:39
URI: http://eprints.nottingham.ac.uk/id/eprint/20169

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