Application of the Unified Theory of Acceptance & Use of Technology to Internet Banking
Gorecha, Anoop (2006) Application of the Unified Theory of Acceptance & Use of Technology to Internet Banking. [Dissertation (University of Nottingham only)] (Unpublished)
Developing propositions for Internet account management is very costly, especially with irrefutable evidence that consumers don't abandon traditional channels, dormancy rates of 50%, and decreasing loyalty. Despite transactional costs savings hyped at 98%-99% of branch costs the return on investment is insufficient if based purely against cost-savings.
Actions (Archive Staff Only)