Relationship Marketing in Professional Services
Bains, Nimrita (2005) Relationship Marketing in Professional Services. [Dissertation (University of Nottingham only)] (Unpublished)
This research examines relationship marketing within professional services in general and architectural services in particular. The architectural industry in professional services has received little attention from researchers and represents a significant gap in the marketing literature on relationship marketing. Architectural services is an important context for researching relationships as the projects tend to extend over a long period of time and the architectural firm-client relationships are complex characterized by differences in perceptions and expectations between firms and clients.
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