The Strategic Christian Institution: Applying Strategic Management Theory to Lay Evangelization Organizations

Simon, Victor Joel Feria (2005) The Strategic Christian Institution: Applying Strategic Management Theory to Lay Evangelization Organizations. [Dissertation (University of Nottingham only)] (Unpublished)

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Every organization requires a clear direction, a plan, a strategy. This dissertation is focussed on the process of planning and strategizing in Christian lay-evangelization institutions. It states broad guidelines for an overall approach to an effective strategic planning process for any evangelization institution. An "overall approach" involves taking into account the whole situation of these institutions and trying to understand what should be done in order to advance towards the vision of the institution.

The Waterman et al's model, along with Pine et al Experience Economy research, are used as the main frameworks for this dissertation, and serve as the basis for analysis and creation of strategic recommendations to understand how Christian evangelization organizations operate and should operate in order to achieve the concrete results searched for by them as evangelizers. The study then moves to the idea of the strategic Christian institution, and that in order to last, grow; keep themselves growing, strong, and ahead of the competition, the application of Collins and Porras Build to last guidelines and principles best fit the result searched by the organizational needs and mission of Christian evangelization organizations.

The strategic effect of the successful application of strategic management theory and of the recommended measures is to overcome the traditional disadvantage mindset of the church goers, that church is boring, that prayer groups are all the same and not unique, that evangelization is far from being an experience staging activity and of the church leaders, that evangelization is a simple effort and that there is little one can do to guide others to conversion and show that the traditional disadvantage can be converted into advantages by judicious strategic choice.

Item Type: Dissertation (University of Nottingham only)
Keywords: Strategy, Christian, Institution, Chatolic, Church, Experience economy, experience, transformation, leadership
Depositing User: EP, Services
Date Deposited: 06 Jan 2006
Last Modified: 24 Oct 2016 00:22

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