How can firms in the UK alcoholic drinks manufacturing sector improve their implementation of CSR?
Gee, Stephen Mark (2005) How can firms in the UK alcoholic drinks manufacturing sector improve their implementation of CSR? [Dissertation (University of Nottingham only)] (Unpublished)
The question of how firms in the UK alcoholic drinks manufacturing sector can improve their implementation of CSR is addressed. The structure of the industry, its products, trends and modes of distribution are first analysed and the leading manufacturers identified. The non-market environment is analysed in detail using Baron's framework (Baron 1995) in particular the industry issues and stakeholders are identified; the expectations of each of these stakeholders are then investigated. Using these stakeholder expectations the Corporate Social Performance of each firm is then assessed using Wood and Jones' measurement methodology (Wood and Jones 1995). The areas where firms' responses to stakeholder expectations are found to be weak are: extending their influence down the supply chain to persuade retailers to fulfill their obligations; warning the public of the consequences of excessive consumption and providing a financial contribution towards tackling the harm caused by excessive drinking.
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