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Article

Brodie, Roderick John, Nenonen, Suvi, Peters, Linda D. and Storbacka, Kaj (2017) Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51 (7/8). ISSN 0309-0566

Nenonen, Suvi, Brodie, Roderick J., Storbacka, Kaj and Peters, Linda D. (2017) Theorizing with managers: how to achieve both academic rigor and practical relevance? European Journal of Marketing, 51 (7/8). ISSN 0309-0566

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