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Number of items: 2. Heath, Teresa, Cluley, Robert and O’Malley, Lisa (2017) Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33 (15/16). pp. 1281-1303. ISSN 1472-1376 Zolkiewski, Judy, Story, Victoria, Burton, Jamie, Chan, Paul, Gomes, Andre, Hunter-Jones, Philippa, O’Malley, Lisa, Peters, Linda D., Raddats, Chris and Robinson, William (2017) Strategic B2B customer experience management: the importance of outcomes-based measures. Journal of Services Marketing, 31 (2). pp. 172-184. ISSN 0887-6045 |
