Browse by Authors and Editors

[up] Up a level
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 2.

Article

Brodie, Roderick John, Nenonen, Suvi, Peters, Linda D. and Storbacka, Kaj (2017) Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51 (7/8). ISSN 0309-0566

Nenonen, Suvi, Brodie, Roderick J., Storbacka, Kaj and Peters, Linda D. (2017) Theorizing with managers: how to achieve both academic rigor and practical relevance? European Journal of Marketing, 51 (7/8). ISSN 0309-0566

This list was generated on Mon Dec 30 17:41:29 2024 UTC.