Browse by Authors and Editors

[up] Up a level
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 1.

Article

Bergkvist, Lars, Hjalmarson, Hanna and Mägi, Anne W. (2015) A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects. International Journal of Advertising, 35 (2). pp. 171-184. ISSN 1759-3948

This list was generated on Sat Dec 21 16:18:25 2024 UTC.