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Number of items: 5.

Article

Chong, Alain Yee Loong and Ch’ng, Eugene and Liu, Martin J. and Li, Boying (2017) Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. International Journal of Production Research, 55 (17). pp. 5142-5156. ISSN 0020-7543

Huang, Jimmy and Henfridsson, Ola and Liu, Martin J. and Newell, Sue (2017) Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation. MIS Quarterly, 41 (1). pp. 301-314. ISSN 2162-9730

Moosmayer, Dirk C. and Chong, Alain Yee Loong and Liu, Martin J. and Schuppar, Bjoern (2013) A neural network approach to predicting price negotiation outcomes in business-to-business contexts. Expert Systems with Applications, 40 (8). pp. 3028-3035. ISSN 0957-4174

Conference or Workshop Item

HE, Tong and Liu, Martin J. and Phang, Chee Wei (2020) The role of social capital in expanding retail platform ecosystems. In: Twenty-Third Pacific Asia Conference on Information Systems, 20-24 June 2020, Dubai.

Book Section

Hofman, Peter S. and Weng, Chenchen and Zhou, Steven Shijin and Zhou, Abby Jingzi (2019) Innovation in environmental technologies in China: the case of Feida’s power plant pollution control equipment. In: China Branding. Palgrave Macmillan, Singapore, pp. 45-67. ISBN 9789811393181

This list was generated on Sun Sep 19 01:10:08 2021 UTC.