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Number of items: 8.

Article

Hou, Fangfang, Guan, Zhengzhi, Li, Boying and Chong, Alain Yee Loong (2019) Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China. Internet Research . ISSN 1066-2243

Chong, Alain Yee Loong, Ch’ng, Eugene, Liu, Martin J. and Li, Boying (2017) Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. International Journal of Production Research, 55 (17). pp. 5142-5156. ISSN 0020-7543

Li, Boying, Ch’ng, Eugene, Chong, Alain Yee-Loong and Bao, Haijun (2016) Predicting online e-marketplace sales performances: a big data approach. Computers & Industrial Engineering, 101 . pp. 565-571. ISSN 0360-8352

Chong, Alain Yee Loong, Li, Boying, Ngai, Eric W.T., Ch'ng, Eugene and Lee, Filbert (2016) Predicting online product sales via online reviews, sentiments, and promotion strategies. International Journal of Operations & Production Management, 36 (4). pp. 358-383. ISSN 0144-3577

Conference or Workshop Item

Li, Boying, Hou, Fangfang, Guan, Zhengzhi and Chong, Alain Yee-Loong (2018) What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In: 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June, 2018, Yokohama, Japan.

Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong and Pu, Xiaodie (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. In: 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July, 2017, Langkawi, Malaysia.

Li, Boying, Chong, Alain Yee-Loong and Ch’ng, Eugene (2015) What triggers sharing in viral marketing? The role of emotion and social feature. In: 19th Pacific Asia Conference on Information Systems (PACIS 2015), 5-9 July, 2015, Singapore.

Thesis (University of Nottingham only)

Li, Boying (2019) What influences the dissemination of online rumour messages in social media: the role of message, communicator, channel and rumour features. PhD thesis, University of Nottingham.

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