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Article

Gilardi, Filippo, Lam, Celia, Tan, K. Cohen, White, Andrew, Cheng, Shuxin and Zhao, Yifan (2018) International TV series distribution on Chinese digital platforms: marketing strategies and audience engagement. Global Media and China, 3 (3). pp. 213-230. ISSN 2059-4372

Raphael, Jackie and Lam, Celia (2016) Marvel media convergence: cult following and buddy banter. Northern Lights: Film & Media Studies Yearbook, 14 (1). pp. 159-178. ISSN 1601829X

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