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Number of items: 4.


Hou, Fangfang, Guan, Zhengzhi, Li, Boying and Chong, Alain Yee Loong (2019) Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China. Internet Research . ISSN 1066-2243

Conference or Workshop Item

Li, Boying, Hou, Fangfang, Guan, Zhengzhi and Chong, Alain Yee-Loong (2018) What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In: 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June, 2018, Yokohama, Japan.

Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong and Pu, Xiaodie (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. In: 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July, 2017, Langkawi, Malaysia.

Thesis (University of Nottingham only)

Hou, Fangfang (2020) The effects of region-level institutions and firm-level competences on firm’s innovativeness: evidence from the ICT industry in China. PhD thesis, University of Nottingham.

This list was generated on Mon Feb 26 02:24:59 2024 UTC.