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Number of items: 4.

Article

Samanthika Gallage, H. P., Heath, Teresa and Tynan, Caroline (2017) Sustaining behavioural change: the power of positive emotions. Advances in Consumer Research, 45 . pp. 419-422. ISSN 0098-9258

Heath, Teresa, Cluley, Robert and O’Malley, Lisa (2017) Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33 (15/16). pp. 1281-1303. ISSN 1472-1376

Gallage, H.P.Samanthika, Tynan, Caroline and Heath, Teresa (2017) Out-group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17 (1). e42-e51. ISSN 1479-1838

Heath, Teresa and Heath, Matthew (2016) Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of Marketing Management, 32 (9-10). pp. 811-826. ISSN 1472-1376

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