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Number of items: 4.

Guan, Zhengzhi (2020) Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China. PhD thesis, University of Nottingham.

Hou, Fangfang, Guan, Zhengzhi, Li, Boying and Chong, Alain Yee Loong (2019) Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China. Internet Research . ISSN 1066-2243

Li, Boying, Hou, Fangfang, Guan, Zhengzhi and Chong, Alain Yee-Loong (2018) What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In: 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June, 2018, Yokohama, Japan.

Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong and Pu, Xiaodie (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. In: 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July, 2017, Langkawi, Malaysia.

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