Browse by Authors and EditorsNumber of items: 1. Dissertation (University of Nottingham only)Ghiya, Krishn/ KG (2015) An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising. [Dissertation (University of Nottingham only)] |