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Chong, Alain Yee Loong (2019) Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) to understand electronic healthcare record implementation : the role of perceived goal attainment, perceived velocity and team learning behaviour. PhD thesis, University of Nottingham.

Hou, Fangfang, Guan, Zhengzhi, Li, Boying and Chong, Alain Yee Loong (2019) Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China. Internet Research . ISSN 1066-2243

Chong, Alain Yee Loong, Khong, Kok Wei, Ma, Teng, McCabe, Scott and Wang, Yi (2018) Analyzing key influences of tourists’ acceptance of online reviews in travel decisions. Internet Research, 28 (3). pp. 564-586. ISSN 1066-2243

Zhou, Wangyue, Chong, Alain Yee Loong, Zhen, Cao and Bao, Haijun (2018) E-supply chain integration adoption: examination of buyer–supplier relationships. Journal of Computer Information Systems, 58 (1). pp. 58-65. ISSN 0887-4417

Chong, Alain Yee Loong (2018) Millennials’ adoption of omnichannel retailing. Working Paper. University of Nottingham Ningbo China. (Unpublished)

Han, Wei, McCabe, Scott, Wang, Yi and Chong, Alain Yee Loong (2017) Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism? Journal of Sustainable Tourism . pp. 1-15. ISSN 1747-7646

Chong, Alain Yee Loong, Ch’ng, Eugene, Liu, Martin J. and Li, Boying (2017) Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. International Journal of Production Research, 55 (17). pp. 5142-5156. ISSN 0020-7543

Richards, Gregory, Yeoh, William, Chong, Alain Yee Loong and Popovič, Aleš (2017) Business intelligence effectiveness and corporate performance management: an empirical analysis. Journal of Computer Information Systems . ISSN 0887-4417

Tong, Xiayu, Bao, Haijun and Chong, Alain Yee Loong (2016) Predicting adoption of location-based social media service in travel decisions. International Journal of Mobile Communications, 14 (6). pp. 539-552. ISSN 1470-949X

Hu, Nan, Dow, Kevin E., Chong, Alain Yee Loong and Liu, Ling (2016) Double learning or double blinding: an investigation of vendor private information acquisition and consumer learning via online reviews. Annals of Operations Research . ISSN 0254-5330

Balaji, M.S., Khong, Kok Wei and Chong, Alain Yee Loong (2016) Determinants of negative word-of-mouth communication using social networking sites. Information & Management, 53 (4). pp. 528-540. ISSN 03787206

Chong, Alain Yee Loong, Li, Boying, Ngai, Eric W.T., Ch'ng, Eugene and Lee, Filbert (2016) Predicting online product sales via online reviews, sentiments, and promotion strategies. International Journal of Operations & Production Management, 36 (4). pp. 358-383. ISSN 0144-3577

Moosmayer, Dirk C., Chong, Alain Yee Loong, Liu, Martin J. and Schuppar, Bjoern (2013) A neural network approach to predicting price negotiation outcomes in business-to-business contexts. Expert Systems with Applications, 40 (8). pp. 3028-3035. ISSN 0957-4174