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2018

Li, Boying, Hou, Fangfang, Guan, Zhengzhi and Chong, Alain Yee-Loong (2018) What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In: 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June, 2018, Yokohama, Japan.

2017

Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong and Pu, Xiaodie (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. In: 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July, 2017, Langkawi, Malaysia.

Shea, Vincent J., Dow, Kevin E., Chong, Alain Yee-Loong and Ngai, Eric W. T. (2017) An examination of the long-term business value of investments in information technology. Information Systems Frontiers . ISSN 1387-3326

2016

Li, Boying, Ch’ng, Eugene, Chong, Alain Yee-Loong and Bao, Haijun (2016) Predicting online e-marketplace sales performances: a big data approach. Computers & Industrial Engineering, 101 . pp. 565-571. ISSN 0360-8352

2015

Li, Boying, Chong, Alain Yee-Loong and Ch’ng, Eugene (2015) What triggers sharing in viral marketing? The role of emotion and social feature. In: 19th Pacific Asia Conference on Information Systems (PACIS 2015), 5-9 July, 2015, Singapore.

2014

Bai, Ruibin, Wallace, Stein W., Li, Jingpeng and Chong, Alain Yee-Loong (2014) Stochastic service network design with rerouting. Transportation Research Part B: Methodological, 60 . pp. 50-65. ISSN 0191-2615

2013

Lee, Voon-Hsien, Ooi, Keng-Boon, Chong, Alain Yee-Loong and Lin, Binshan (2013) A structural analysis of greening the supplier, environmental performance and competitive advantage. Production Planning & Control, 26 (2). pp. 116-130. ISSN 1366-5871

Chong, Alain Yee-Loong (2013) A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption. Expert Systems with Applications, 40 (4). pp. 1240-1247. ISSN 0957-4174