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Dissertation (University of Nottingham only)

Capewell, Luke (2006) 'We All Speak Football': An Investigation of the Benefits of A Consumer-oriented, Globally Integrated Marketing Communications Campaign in The Context of The Sponsorship of A Major International Sporting Event: A Case Study on the Coca-Cola Company and the 2006 FIFA World Cup. [Dissertation (University of Nottingham only)] (Unpublished)

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