Browse by Authors and Editors
Number of items: 2. 2019Moosmayer, Dirk, Abdulrahman, Muhammad, Subramanian, Nachiappan and Bergkvist, Lars (2019) Strategic and operational remanufacturing mental models: a study on Chinese automotive consumers buying choice. International Journal of Operations and Production Management . ISSN 0144-3577 (Submitted) 2015Bergkvist, Lars, Hjalmarson, Hanna and Mägi, Anne W. (2015) A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects. International Journal of Advertising, 35 (2). pp. 171-184. ISSN 1759-3948 |
