The impact of TV mass media campaigns on calls to a national quitline and the use of prescribed nicotine replacement therapy: a Structural vector autoregression analysisTools Haghpanahan, Houra and Mackay, Daniel F. and Pell, Jill P. and Bell, David and Langley, Tessa and Haw, Sally (2017) The impact of TV mass media campaigns on calls to a national quitline and the use of prescribed nicotine replacement therapy: a Structural vector autoregression analysis. Addiction, 112 (7). pp. 1229-1237. ISSN 1360-0443 Full text not available from this repository.AbstractAims: To estimate 1) the immediate impact; 2) the cumulative impact; and 3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT).
Actions (Archive Staff Only)
|