Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approachTools Li, Chunxiao, McCabe, Scott and Li, Xiang (2016) Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach. Journal of Destination Marketing and Management . ISSN 2212-571X Full text not available from this repository.AbstractInvestigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chinese long-haul outbound tourists. Through the integration of choice-set and characteristic theories, this study explores how to obtain more comprehensive insights into destination choice processes. The findings show that preferences can be analysed effectively in a two-stage model, which can reveal detailed additional insights regarding tourists’ preferences towards destination attributes, thus contributing to marketing insight on destination choice and selection.
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