Internationalisation Process of Retailers: A Case Study of B&Q in China and Taiwan

LIU, CHIA CHIEN (2008) Internationalisation Process of Retailers: A Case Study of B&Q in China and Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

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The study seeks to testify the generalisability and applicability of internationalisation theories developed in the manufacturing sector, which mainly include the motivations of firm internationalization and international expansion patterns, in the context of retailing sector. Specifically, the study attempts to make a closer examination of the determinants in entry mode decisions and the expansion strategies of large retailers at firm, industry and country level.

Furthermore, as the marketplaces in many developing countries become more and more open, more and more companies have been monitoring opportunities in emerging markets such as China, India, and countries in the rest of Asia and Europe. Therefore, a case study approach is adopted to investigate the international expansion pattern of an individual retailer- B&Q- in emerging markets, namely China and Taiwan, to reflect the changing nature of business opportunities and to clarify the current internationalization process of retailers.

The finding from B&Q case suggests that on current stage retailers may take rather proactive approaches to international expansions, to the markets where higher growth opportunities are available, even the markets are psychic-distant from home market, which contrasts with the assumption of psychic distance in Uppsala model. In addition, the industry-specific characteristics of retailers may cause retailers not to follow the sequence of stages proposed in Uppsala model.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 08 Sep 2008
Last Modified: 15 Feb 2018 16:30

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