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Jump to: Article Number of items: 1. ArticleZolkiewski, Judy and Story, Victoria and Burton, Jamie and Chan, Paul and Gomes, Andre and Hunter-Jones, Philippa and O’Malley, Lisa and Peters, Linda D. and Raddats, Chris and Robinson, William (2017) Strategic B2B customer experience management: the importance of outcomes-based measures. Journal of Services Marketing, 31 (2). pp. 172-184. ISSN 0887-6045 |
From the 1st Oct 2021, the research publications and student eTheses of University of Nottingham Ningbo China authors will be handled through the UNNC Research Information System (RIS).
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If you are a UNNC author, please login to the UNNC RIS in order to deposit articles and etheses after this date, or contact UNNCRIS@nottingham.edu.cn if you have any enquiries in regard to this change.
