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Article

Heath, Teresa and Cluley, Robert and O’Malley, Lisa (2017) Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33 (15/16). pp. 1281-1303. ISSN 1472-1376

Zolkiewski, Judy and Story, Victoria and Burton, Jamie and Chan, Paul and Gomes, Andre and Hunter-Jones, Philippa and O’Malley, Lisa and Peters, Linda D. and Raddats, Chris and Robinson, William (2017) Strategic B2B customer experience management: the importance of outcomes-based measures. Journal of Services Marketing, 31 (2). pp. 172-184. ISSN 0887-6045

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