Browse by Authors and Editors

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 2.

Article

Brodie, Roderick John and Nenonen, Suvi and Peters, Linda D. and Storbacka, Kaj (2017) Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51 (7/8). ISSN 0309-0566

Nenonen, Suvi and Brodie, Roderick J. and Storbacka, Kaj and Peters, Linda D. (2017) Theorizing with managers: how to achieve both academic rigor and practical relevance? European Journal of Marketing, 51 (7/8). ISSN 0309-0566

This list was generated on Tue Oct 17 20:47:33 2017 UTC.