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Dissertation (University of Nottingham only)

Mohandas, Abhilasha and Nofal, Hani and Azzouni, Rawand (2011) How Can E-Marketing Deliver Competitive Advantage to the Pfizer Injectables Brand in Europe? [Dissertation (University of Nottingham only)] (Unpublished)

Mohandas, Abhilasha (2011) Strategies for an Innovative Drug Maker to Retain its First-Mover Advantage when faced with Patent Expiry and impending Generic Competition. [Dissertation (University of Nottingham only)] (Unpublished)

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