Browse by Authors and EditorsJump to: 2015 Number of items: 1. 2015LI, Yingnan (2015) How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium? [Dissertation (University of Nottingham only)] |
Browse by Authors and EditorsJump to: 2015 Number of items: 1. 2015LI, Yingnan (2015) How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium? [Dissertation (University of Nottingham only)] |
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