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Number of items: 4.

2020

Hou, Fangfang (2020) The effects of region-level institutions and firm-level competences on firm’s innovativeness: evidence from the ICT industry in China. PhD thesis, University of Nottingham.

2019

Hou, Fangfang, Guan, Zhengzhi, Li, Boying and Chong, Alain Yee Loong (2019) Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China. Internet Research . ISSN 1066-2243

2018

Li, Boying, Hou, Fangfang, Guan, Zhengzhi and Chong, Alain Yee-Loong (2018) What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In: 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June, 2018, Yokohama, Japan.

2017

Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong and Pu, Xiaodie (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. In: 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July, 2017, Langkawi, Malaysia.

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