Browse by Authors and Editors
Number of items: 2.
Sekhon, Harjit and Roy, Sanjit Kumar and Chadwick, Simon and Devlin, James (2016) Corporate image and a sport’s governing body. Service Industries Journal, 36 (11-12). pp. 556-575. ISSN 1743-9507
Moin, S.M.A. and Devlin, James and McKechnie, Sally (2016) The magic of branding: the role of 'pledge', 'turn' and 'prestige' in fostering consumer trust in financial services. Journal of Financial Services Marketing, 21 (2). pp. 113-126. ISSN 1479-1846