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Dissertation (University of Nottingham only)

Chen, Shanwen (2020) An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows. [Dissertation (University of Nottingham only)]

Chen, Shanwen (2020) An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows. [Dissertation (University of Nottingham only)]

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