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Dissertation (University of Nottingham only)

Chang, Jo-Heng (2007) The Relationship between Consumers' Level of Acculturation to the Global Consumer Culture and Perception of Different Types of Consumer Culture Positioning - An Investigation of the Beer Brands in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, Jo-Heng (2007) The Relationship between Consumers' Level of Acculturation to the Global Consumer Culture and Perception of Different Types of Consumer Culture Positioning - An Investigation of the Beer Brands in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

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