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Nenonen, Suvi and Brodie, Roderick J. and Storbacka, Kaj and Peters, Linda D. (2016) Theorizing with managers: how to achieve both academic rigor and practical relevance? European Journal of Marketing . ISSN 0309-0566 (In Press)

Brodie, Roderick J. and Nenonen, Suvi and Peters, Linda D. and Storkacka, K. (2017) Theorizing with managers: how to achieve both academic rigor and practical relevance? European Journal of Marketing . ISSN 0309-0566 (In Press)

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