Malaysian Culture and Race Relations in a Dynamic Work EnvironmentTools Dave, Hemish K. (2009) Malaysian Culture and Race Relations in a Dynamic Work Environment. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractRace Relations in Malaysia have been a sensitive issue since Malaysia’s independence. Cultural factors have also affected Malaysia’s business world. Using Hofstede’s framework on the five dimensions of national culture, and by looking deeper into Air Asia by using Schein’s 3-Level model, this dissertation is an attempt to identify the cultural sources that affect a Malaysian Organisation. Leadership is a vital factor that determines the culture, both nationally and within an organisation, and good leaders can form a strong sense of cultural identity for members. This dissertation looks at the various aspects of Malaysian culture in the context of Malaysia’s Low cost carrier airline, Air Asia Sdn. Bhd, by making use of qualitative research to obtain and analyse data. The dissertation also looks into how Hofstede’s dimensions are valued in modern Malaysia, and whether or not the predicted cultural values hold true.
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