Reforming the public sector: personalised activation services in the UK

Stafford, B. and Kellard, K (2007) Reforming the public sector: personalised activation services in the UK. In: Making it Personal: Individualising activation services in the EU. Policy Press, Bristol, pp. 127-147. ISBN 978-1861347978

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Abstract

This paper highlights the degree of flexibility and personalisation in the UK’s welfare to work programmes. The Labour Government’s New Deals as originally designed were meant to provide personalised and tailor-made services and to meet the needs of individuals. The programmes have evolved and become more personalised and promote flexible service delivery. The chapter explores the Personal Adviser model and focuses on the development of New Deal for Young People and New Deal 25 Plus. In recent years a number of factors appear to have encouraged the development of more personalised activation services in the UK.

Item Type:Book Section
Schools/Departments:Faculty of Social Sciences, Law and Education > School of Sociology and Social Policy
ID Code:764
Deposited By:Stafford, Prof Bruce
Deposited On:24 Jan 2008 12:47
Last Modified:28 Feb 2009 01:00

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