How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry

Gilardi, Filippo and White, Andrew and Cheng, Shuxin and Sheng, Jin and Song, Wei and Zhao, Yifan (2019) How online video platforms could support China’s independent microfilm (short film) makers and enhance the Chinese film industry. Cultural Trends . pp. 1-15. ISSN 0954-8963

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Abstract

As with the US and EU media landscapes, the Chinese film industry is dominated by platforms similar to Netflix, Hulu and Amazon, most notably in the form of the BAT (Baidu, Alibaba, Tencent) companies that according to He (2015) are ‘taking over the film industry’. These have been described as ‘imperialistic’ in the monopolization of their respective markets and in the use of their financial muscle to squeeze content creators’ incomes (Jin, 2015). While in the western market this undermines the mainly middle-class professionals who drive creativity (Timberg,2015), in China it limits the opportunities for new talent to grow. This paper will, therefore, give an overview of the Chinese microfilm (online short movies) industry and investigate how Chinese BAT companies and other online video providers could enhance the Chinese film industry by developing infrastructure to direct revenue of microfilms to the creators.

Item Type: Article
Keywords: Chinese online video platforms; microfilms; micro-movies; short movies; digital business models; micro-payment
Schools/Departments: University of Nottingham Ningbo China > Faculty of Humanities and Social Sciences > School of International Communications
Identification Number: https://doi.org/10.1080/09548963.2019.1697852
Depositing User: Zhou, Elsie
Date Deposited: 09 Jan 2020 01:54
Last Modified: 09 Jan 2020 02:58
URI: http://eprints.nottingham.ac.uk/id/eprint/59639

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