Consideration of the relevance of standard quality techniques in Mass Customisation

Brabazon, Philip G. and MacCarthy, Bart L. (2007) Consideration of the relevance of standard quality techniques in Mass Customisation. International Journal of Mass Customisation, 2 (1/2). pp. 76-94.

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The business philosophy of Mass Customisation (MC) implies rapid response to customer requests, high efficiency and limited cost overheads of customisation. Furthermore, it also implies the quality benefits of the mass production paradigm are guaranteed. However, traditional quality science in manufacturing is premised on volume production of uniform products rather than of differentiated products associated with MC. This creates quality challenges and raises questions over the suitability of standard quality engineering techniques. From an analysis of relevant MC and quality literature it is argued the aims of MC are aligned with contemporary thinking on quality and that quality concepts provide insights into MC. Quality issues are considered along three dimensions - product development, order fulfilment and customer interaction. The applicability and effectiveness of conventional quality engineering techniques are discussed and a framework is presented which identifies key issues with respect to quality for a spectrum of MC strategies.

Item Type: Article
Keywords: Mass Customisation, quality, quality engineering
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Depositing User: Brabazon, Philip
Date Deposited: 26 Jul 2007
Last Modified: 04 May 2020 20:28

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