Consumer behaviour and ICSS: exploring how consumers respond to Information, Connection and Signposting Services

Conklin, Kathy and Hyde, Richard and Parente, Fabio and Snowley, Kay (2018) Consumer behaviour and ICSS: exploring how consumers respond to Information, Connection and Signposting Services. Project Report. Linguistic Profiling for Professionals, University of Nottingham.

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Abstract

This research examines consumer behaviour when presented with search results and websites containing Information, Connection and Signposting Services ('ICSS') and provides policy recommendations aimed at ensuring that consumers are able to identify ICSS and make fully informed choices about using phone-paid service numbers to access, in particular, customer service helplines of popular service providers.

Item Type: Monograph (Project Report)
Keywords: ICSS; Eye-tracking; Consumer Law; Consumer Policy
Schools/Departments: University of Nottingham, UK > Faculty of Arts > School of English
University of Nottingham, UK > Faculty of Social Sciences > School of Law
Depositing User: Hyde, Dr Richard
Date Deposited: 04 Jul 2018 11:21
Last Modified: 04 Jul 2018 11:21
URI: http://eprints.nottingham.ac.uk/id/eprint/51375

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