Assessment of the effectiveness of investment strategy in solar photovoltaic (PV) energy sector: a case study

Zhang, Xingxing and Shen, Jingchun and Yang, Tong and Tang, Llewellyn and Wu, Yupeng and Pan, Song and Wu, Jinshun and Xu, Peng (2017) Assessment of the effectiveness of investment strategy in solar photovoltaic (PV) energy sector: a case study. Energy Procedia, 105 . pp. 2977-2982. ISSN 1876-6102

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Abstract

Solar photovoltaic (PV) energy is now promising to offer potential solutions for sustainable development, especially in China. A representative Chinese solar PV manufacturer - Shunfeng International Clean Energy Limited (SFCE) - is therefore assessed in this paper, including (1) investment strategies in China's recent macroeconomic exposure; (2) the market exposure and vulnerability. The macroeconomic challenges in case of China's continuous GDP growth would have significant implications for SFCE's investment strategy. Although SFCE's vulnerability is high, it has mediated its macro exposure and protect itself by advanced non-pricing competition, product/service differentiation, vertical and horizontal integration, and high-profit diversification etc. The research result is expected to offer useful indications for solar PV companies to adapt and succeed in the future energy industry and simultaneously help the world to mitigate climate change.

Item Type: Article
Keywords: PV industry; Economic assessment; Market exposure; Vulnerability
Schools/Departments: University of Nottingham Ningbo China > Faculty of Science and Engineering > Department of Architecture and Built Environment
Identification Number: 10.1016/j.egypro.2017.03.710
Depositing User: CHEN, Jiaorong
Date Deposited: 07 Feb 2018 08:47
Last Modified: 08 Feb 2018 10:22
URI: http://eprints.nottingham.ac.uk/id/eprint/49574

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