The construction of marketing measures: the case of viewability

Cluley, Robert (2017) The construction of marketing measures: the case of viewability. Marketing Theory . ISSN 1741-301X (In Press)

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Item Type: Article
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Depositing User: Eprints, Support
Date Deposited: 16 Nov 2017 13:49
Last Modified: 16 Nov 2017 15:45
URI: http://eprints.nottingham.ac.uk/id/eprint/48178

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