Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation

Huang, Jimmy and Henfridsson, Ola and Liu, Martin J. and Newell, Sue (2017) Growing on steroids: rapidly scaling the user base of digital ventures through digital innovation. MIS Quarterly, 41 (1). pp. 301-314. ISSN 2162-9730

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Abstract

Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, to learn more about this generative process. We trace three contingent mechanisms underpinning rapid scaling: data-driven operation, instant release, and swift transformation. We explain these mechanisms and how they interact in the rapid scaling of digital ventures. The research offers an agency perspective on scaling of digital ventures that speaks to the digital innovation literature.

Item Type: Article
Keywords: Digital innovation; digital ventures; digital technology; user base; rapid scaling; case study
Schools/Departments: University of Nottingham Ningbo China > Faculty of Business > Nottingham University Business School China
Depositing User: LIN, Zhiren
Date Deposited: 25 Oct 2017 07:48
Last Modified: 25 Oct 2017 07:54
URI: http://eprints.nottingham.ac.uk/id/eprint/47487

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