Investigation of the role of mobile personalisation at large sports events

Sun, Xu and May, Andrew and Wang, Qingfeng (2017) Investigation of the role of mobile personalisation at large sports events. International Journal of Mobile Human Computer Interaction, 9 (1). pp. 1-15. ISSN 1942-3918

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Abstract

This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content significantly enhanced the user experience for the spectator. Design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems. The study also highlights the need for culturally sensitive methods for requirements capture, design, and data collection during experimentation.

Item Type: Article
Keywords: Cultural Characteristics, Large Sports Event (LSE), Personalisation, User Experience (UX), User Studies
Schools/Departments: University of Nottingham Ningbo China > Faculty of Science and Engineering > Department of Mechanical, Materials and Manufacturing Engineering
University of Nottingham Ningbo China > Faculty of Humanities and Social Sciences > School of Economics
Identification Number: 10.4018/ijmhci.2017010101
Depositing User: LIN, Zhiren
Date Deposited: 17 Oct 2017 09:55
Last Modified: 17 Oct 2017 09:58
URI: http://eprints.nottingham.ac.uk/id/eprint/47278

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