China's expanding influence in Africa: projection, perception and prospects in Southern African countries

Zhang, Xiaoling and Wasserman, Herman and Mano, Winston (2017) China's expanding influence in Africa: projection, perception and prospects in Southern African countries. Communicatio, 42 (1). pp. 1-22. ISSN 1753-5379

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China's multi-faceted endeavour to expand its influence in Africa has attracted worldwide scholarly and media attention. This article examines the different moments of China's soft power endeavour, from projection through its state media to representation and lived experiences in South Africa and Zimbabwe, two African countries which receive a significant level of attention in China's policymaking. Through interdisciplinary methodologies such as content analysis, online questionnaires and in-depth interviews conducted in China, South Africa and Zimbabwe, the authors found that China's state-engineered soft power initiatives have resulted in partial success in the two countries. The conclusions indicate that China faces many challenges in fully accomplishing its intended goal. The findings provide new insight into China's political impact in Africa within the context of Beijing's growing influence on Africa's political and economic future.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Communicatio on 17/03/2016, available online:
Keywords: foreign media, public diplomacy, reception, Sino-Africa relations, Sino-Zimbabwe culture, soft power, South African media
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > School of Politics and International Relations
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Depositing User: Eprints, Support
Date Deposited: 26 Sep 2017 14:38
Last Modified: 15 Oct 2017 06:53

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