Network orchestration for value platform development

Perks, Helen and Kowalkowski, Christian and Witell, Lars and Gustafsson, Anders (2017) Network orchestration for value platform development. Industrial Marketing Management . ISSN 0019-8501

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Abstract

The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions.

Item Type: Article
Keywords: value platforms, network orchestration, mechanisms, business networks, value-creating systems
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Identification Number: 10.1016/j.indmarman.2017.08.002
Depositing User: Eprints, Support
Date Deposited: 13 Sep 2017 12:01
Last Modified: 17 Oct 2017 05:46
URI: http://eprints.nottingham.ac.uk/id/eprint/45995

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