Consumer co-creation: an opportunity to humanise the new product development process

Roberts, Deborah Lynn and Darler, William (2017) Consumer co-creation: an opportunity to humanise the new product development process. International Journal of Market Research, 59 (1). pp. 13-33. ISSN 1470-7853

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Item Type: Article
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Identification Number: 10.2501/IJMR-2017-003
Depositing User: Eprints, Support
Date Deposited: 07 Jun 2017 08:14
Last Modified: 08 Jun 2017 02:43
URI: http://eprints.nottingham.ac.uk/id/eprint/43430

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