Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition

Brodie, Roderick John and Nenonen, Suvi and Peters, Linda D. and Storbacka, Kaj (2017) Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51 (7/8). ISSN 0309-0566

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Abstract

Purpose –To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition.

Approach – We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017).

Findings – We develop a research agenda consisting of issues.

1. The need for a systemic view of business practice

2. The need for innovative and meaningful theoretical understanding

3. The need to identify conditions and approaches for collaborative theorizing

4. To further define and instruct the abductive approach

5. To explore pragmatic realism to ensure both practical outcomes and truthful theories

Originality/value – The five issues are a step towards developing a theory-praxis research tradition.

Item Type: Article
Keywords: theory-practice gap, collaborative theorizing, abductive reasoning, pragmatic realism
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Identification Number: 10.1108/EJM-03-2017-0175
Depositing User: Eprints, Support
Date Deposited: 05 Jun 2017 10:05
Last Modified: 05 Jun 2017 10:09
URI: http://eprints.nottingham.ac.uk/id/eprint/43393

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