The best seat in the house: investigating the emergence of livecasting in the UK

Cerski, Helena (2017) The best seat in the house: investigating the emergence of livecasting in the UK. MRes thesis, University of Nottingham.

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The purpose of this dissertation is to investigate how livecasting - the use of cinemas to display a variety of live and recorded entertainment such as opera, theatre and ballet - has emerged in the UK between the years 2003-2016. In research approach, it draws on the development of primary case studies and secondary analyses of existing industry reports and literature regarding livecasting.

This dissertation builds upon discussions surrounding livecasting through a media industries approach as defined by Timothy Havens and Amanda D. Lotz, and makes use of John T. Caldwell’s cultural-industrial study to explore how livecasting is being shaped and discussed as an industry. It makes use of case studies - the Royal Opera House, National Theatre Live and the Event Cinema Association, as well as exhibitors Odeon, Showcase, Empire Cinemas and Cineworld- in order to understand how livecasting is being marketed.

Its findings show mediated live content within cinemas began over fifty years ago, and underlines the necessary development of digital technology to allow for the growth of livecasting as it is discussed in this dissertation. It charts how processes of standardisation have been employed as a means of reducing technological risks as well as legitimising a developing industry. It investigates the varied approach to the marketing of livecasting.

The value of this dissertation is the alternate view of the development of livecasting. It diverges away from an audience-centred approach on research into livecasting, and looks instead at how livecasting has developed as an industry. As such, this dissertation is relevant in its contribution to the wider understanding of livecasting, with a focus on the development of livecasting in the UK.

Item Type: Thesis (University of Nottingham only) (MRes)
Supervisors: Grainge, Paul
Stringer, Julian
Keywords: livecasting, cinemas, broadcasting, movie theatres, theatre, ballet, opera
Subjects: P Language and literature > PN Literature (General) > PN1993 Motion pictures
Faculties/Schools: UK Campuses > Faculty of Arts > School of Modern Languages and Cultures
Item ID: 40572
Depositing User: Cerski, Helena
Date Deposited: 20 Jul 2017 04:40
Last Modified: 16 Oct 2017 16:39

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