Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach

Li, Chunxiao and McCabe, Scott and Li, Xiang (2016) Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach. Journal of Destination Marketing and Management . ISSN 2212-571X

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Abstract

Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chinese long-haul outbound tourists. Through the integration of choice-set and characteristic theories, this study explores how to obtain more comprehensive insights into destination choice processes. The findings show that preferences can be analysed effectively in a two-stage model, which can reveal detailed additional insights regarding tourists’ preferences towards destination attributes, thus contributing to marketing insight on destination choice and selection.

Item Type: Article
Keywords: decision making, preference estimation, consideration-set formation, Chinese outbound tourists
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Identification Number: https://doi.org/10.1016/j.jdmm.2016.09.004
Depositing User: Howis, Jennifer
Date Deposited: 09 Feb 2017 11:15
Last Modified: 09 Feb 2017 18:46
URI: http://eprints.nottingham.ac.uk/id/eprint/40449

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