Corporate image and a sport’s governing body

Sekhon, Harjit and Roy, Sanjit Kumar and Chadwick, Simon and Devlin, James (2016) Corporate image and a sport’s governing body. Service Industries Journal, 36 (11-12). pp. 556-575. ISSN 1743-9507

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Abstract

This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined.

Item Type: Article
Additional Information: The Version of Record of this manuscript has been published and is available in Service Industries Journal 2016 http://www.tandfonline.com/10.1080/02642069.2016.1255729
Keywords: Corporate image, Sport, Trust
Schools/Departments: University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Identification Number: 10.1080/02642069.2016.1255729
Depositing User: Howis, Jennifer
Date Deposited: 08 Feb 2017 13:25
Last Modified: 13 Oct 2017 01:50
URI: http://eprints.nottingham.ac.uk/id/eprint/40384

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